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Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior
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Sway: The Irresistible Pull of Irrational Behavior Features

ISBN13: 9780385524384
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Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional Sway: The Irresistible Pull of Irrational Behavior Information

In Why are we more likely to fall in love when there’s danger involved?

Sway introduces us to the transformation of an entire industry, and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). We also learn the curse of the world but changes the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship?

Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved?

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved?

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

 

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